Product Photography in London - Tanologist x Real Techniques Campaign at Oxford Circus

Having your work displayed in one of the busiest transport hubs in the world is a moment every product photographer remembers. Recently, my photography was featured at Oxford Circus London Underground station as part of a large-scale product photography advertising campaign for a collaboration between Tanologist and Real Techniques.

As a product photographer based in London, this project represents exactly the kind of commercial visibility and brand trust that many clients are looking for when commissioning high-impact product imagery.

Oxford Circus is not just another tube stop. Oxford Circus Underground station sits at the intersection of Oxford Street, Regent Street and Carnaby Street, with millions of passengers passing through every month. Advertising in this location demands imagery that is instantly legible, visually refined, and strong enough to stand out in a fast-moving environment.

For this campaign, the brief focused on clean, premium visuals that highlighted both the products and the collaboration itself. The photography needed to communicate texture, usability and brand tone within seconds, while remaining consistent with the visual identities of both brands. This is where professional product photography becomes critical, particularly for out-of-home advertising across London.

From a technical perspective, shooting for underground advertising requires careful consideration of contrast, colour accuracy and scale. Images must hold their impact when enlarged, viewed at a distance, and under artificial lighting conditions. Every decision, from lighting direction to surface choice and retouching precision, was made with these final placements in mind.

Projects like this demonstrate why brands investing in London advertising campaigns increasingly prioritise experienced product photographers who understand both digital and physical media environments. Whether the end use is underground advertising, retail displays, e-commerce or social media, cohesive visual execution across platforms strengthens brand recognition and trust.

For brands searching for product photography in London, campaigns such as this highlight the value of working with a photographer who can translate a creative brief into commercially effective imagery, suitable for high-visibility placements in the city.

If you are planning a campaign that requires premium product photography for advertising, e-commerce or brand collaborations in London, and want imagery that performs both online and offline, I would be happy to discuss your project.